Future trends in Digital Marketing

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Digital marketing which is a few year old concept has capturing the marketing.Earlier traditional forms of marketing were used by organizations to promoye their products but now digital marketing is used.Digital marketing is basically promoting products online.All top MNC's have embraced digital marketing for their business as its in trend and soon it will replace all traditonal forms of marketing.5 key channels that will pay key role in deciding future of digital marketing in India are –


1. Mobile Marketing

It takes place through smartphones or you can say the marketing which is performed via mobile phones is mobile marketing.It uses all latest technologies such as location etc.It also includes marketing via sending text messages , MMS , QR code etc.You can promote your product using these technologies which is not expensive.You can send messages in bulk which saves time as well.

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  • More than 52% of searches are done through mobile.
  • 89% of Facebook Daily Active users come through mobile.
  • 83% of Facebook advertising revenue comes through Smartphones.
  • 92% of mobile media time is spent in Smartphone apps by consumers.
Cost saving is the demand of every organizations.Video marketing is something different and interesting.People now a days prefer watching videos rather than reading text.You can create ample of videos at low cost and those creative videos can do a better marketing.
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 Different kinds of Trending Video Content are-
  • Social Media Videos like Facebook Videos, Facebook 360 Videos, YouTube Videos, Snapchat Videos, etc.
  • Use of GIF videos on different social media channels like Twitter & Facebook
  • Product Description/Demo Videos and Landing Page Videos
  • Storytelling with the help of live streaming videos
  • Use of Videos in Email Marketing


3. Email Marketing

 Email marketing enriches business communications, targets specific key markets, and is both cost-effective and environmentally friendly.Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email.With the help of email marketing you can easiy target and reach your audeince.It is and essential tool for business ever since the introduction of the Internet to the world.However, the term is usually used to refer to:
  • Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
  • Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
  • Adding advertisements to emails sent by other companies to their customers.
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Email marketing has following advantages:
  • An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
  • Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them.
  • Over half of all Internet users check or send email on a typical day.
  • Email allows marketers to reach out to consumers with personalized, relevant, dynamic messages.
  • Transactional emails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment.


4. Social Media Marketing

Social media marketing refers to the process of acquiring traffic or via social media sites.
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Some of the key social media trends in 2017 are –
  • Enormous evolution of Snapchat is going to be one of the most interesting, powerful and creative trends of social media marketing in 2017.
  • Live video streaming is slowly changing the scenario of social media campaigns, and the trend will see great rise in next year too. Different platforms like Facebook live, SnapChat, Twitter, and Instagram all are blending live streaming videos that will let them be a top pick for marketers.
  • Live videos also ensure 10 times more comments than pre-recorded videos, and such qualities will let them dominate social media marketing more efficaciously
  • Instagram stories, social slideshow ads, social chats, etc. would be the top components of social media marketing in 2017.


5. Search & SEO Marketing


Search marketing is the process of acquiring traffic and visibility from search engines through both paid and unpaid efforts.

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Search Marketing encompasses:
  • SEO: Earning traffic through unpaid or free listings
  • SEM: Buying traffic through paid search listings
 Some of the SEO trends that will turn out to be major hits in 2017 are-
  • Link building will stay as a powerful SEO technique, mobile marketing will rock the house, and along with Google, other search engines will also play significant roles in ensuring great search results.
  • Use of keyword search tools like Google’s Keyword Planner, Moz’s keyword Planner are going to be the most effective trends to know right keywords that your audiences search.
  • Quality content marketing with perfect blending of video content would be another prudent practice that experts think as the most dominant future trend of digital marketing in 2017.
  • Personalizing SEO campaigns as per target audiences, being creative, use of natural links and moving site to HTTPS will be the SEO trend that will decide future of internet marketing campaigns in 2017.

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